Fried Chicken Chain Bojangles’ Adds Pimento Cheese to the Menu

North Carolina-based chain and Southern hangover helper Bojangles’ brought pimento cheese to the menu today. Now fans of the Cajun Filet Biscuit can add the mayo-based delight to cool down the spice or add it to anything on the menu.

According to Bojangles’ representative, “The spicy spread is the perfect complement to Bojangles’ beloved classics. Made with three types of cheese, diced pimentos, creamy mayonnaise and that one-of-a-kind Bojangles’ flavor, the company has put its own unique twist on a quintessential Southern classic that’s growing in popularity across the country.”

Most Southerners will tell you that cheddar is the only type of cheese for pimento cheese, so it will be interesting to see if the Bojangles’ gets a thumbs up.

The addition is only around for a limited time, but if customers use the hashtag #PimentoCheeseFaceContest on Twitter or Instagram, they will have a chance to win an appearance in a five-second Bojangles’ commercial and a $1,000 Bojangles’ gift card — that’s a lot of fried chicken and biscuits.

• Watch: Why Is the South Obsessed with Bojangles’ Fried Chicken? [ECHS]