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Unicorn Grits Set to Take Over Instagram Feeds

Nothing is safe from Millennial pink

Unicorn grits and cornmeal
Erin Perkins

Avocado toast and grain bowls are so 2017 — the next hottest breakfast to hit Instagram will surely be Unicorn Grits, and it started right here in Charleston. Milled from red corn kernels, Unicorn Grits and Unicorn Cornmeal get their rosé hue from the corn and not from any additional dyes. The newest product in Millennial pink comes from restaurateur/miller Greg Johnsman. According to Garden & Gun, Johnsman discovered the corn from an Appalachian farmer who selectively bred ears of corn for the red kernels.

Johnsman recently opened brunch eatery Millers All Day with chef Nathan Thurston. The 120 King St. restaurant will be headquarters for the sale of the Unicorn products. Shelves are stacked with pink bags of grain, and executive chef Madison Tessener has already incorporated them into the menu.

Do you think Unicorn Grits will be the next cronut or rainbow bagel? Let us know if you’ll be wearing your “Rosé All Day” tank while waiting for a bowl of pink breakfast this weekend. #brunchsquadgoals

Is Millennial Pink Getting Out of Hand in NYC Dining? [ENY]
Gritty in Pink [G&G]
Look Inside Millers All Day, Where Brunch is King [ECHS]
Rainbow Bagels and Crazy Milkshakes: What Happens When a Dish Goes Viral [EN]

Millers All Day

120 King Street, , SC 29401 (843) 501-7342 Visit Website

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