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Celebrity-Backed Burger Chain Wahlburgers Splashes Down in Myrtle Beach

The first for South Carolina

Erin Perkins is the editor of Eater Carolinas, covering the food and restaurant scene across North and South Carolina.

In March, celebrity-backed burger chain Wahlburgers announced plans for 100 to 150 new restaurants in the next five years, with outposts across Massachusetts, California, Georgia, Michigan, Ohio, North Carolina, and South Carolina. According to a recent press release, the first location in S.C. will be in Myrtle Beach at Broadway at the Beach (1325 Celebrity Circle).

Chef Paul Wahlberg is the brains behind the food at Wahlburgers, and his actor brothers Mark and Donnie secured a television deal for the chain. Wahlburgers, the Emmy-nominated reality show, chronicles the trio's dining ventures.

Look for the Myrtle Beach outpost to open late 2016.