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The giant fire-breathing ovens at DeSano Pizza Bakery went cold, as the company announced yesterday, via Facebook, that it shuttered the Charleston outlet of the restaurant.
Thank You Charleston for all of your amazing support. As of today 11/7/2017 DeSano Stuart Street location will be closed indefinitely. Please visit us at our Charleston Airport location. Thanks again!
Posted by DeSano Pizza Bakery Charleston on Monday, November 7, 2016
The owner, Scott DeSano, explains further when a commenter reacts with “That sucks! I don't get it?”
We have lost significant money since day one. I kept it open a year longer than any other operator would have based on sales hoping it would turn. Sadly, it just didn't happen. To put it in perspective, we do more sales on individual Thurs, Fri, Sat and Sun in Nashville than we ever did for an entire week in that store. More each day there than a whole week in CHS. Love the town, everything about it. We just didn't catch on. We spent more marketing dollars in the first year than we did in all our other stores combined. I picked a bad location. It's all on me. I am sorry to let you all down. I really am. But I couldn't continue to subsidize my mistake. We all lose.
According to Post and Courier, DeSano has control of the location on Stuart Street for the next 22 years — so keep an eye out for a possible revival in the future.
