Just when it seemed like Mike Lata and Adam Nemirow's The Ordinary was completely finished, open and decked out with all the the proper nautical accents, they tied up a pair of sails on either side of the door. Yes, she was signless for the first day of business, but now the name and logo are aflutter outside. Do you think the sail signs were the right touch, or do they take away from the glory of the 1920s bank building? [-ECHS-]
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